Using Stories for Business: Spark Engagement by Creating a Poll
It’s engagement time! Connect with your audience in a creative and fun way: create a poll! Stories are your chance to have some fun and keep up with your audience. Stories only last 24 hours so that you can test strategies out. You represent your brand, but don’t let that stop you from being personable, engaging, and true to yourself.
First of all, stories have a higher priority than traditional posts, so you want to take advantage of this additional exposure. There are some features that you can include in your stories that make them more attractive.
Both Instagram and Facebook have stories so that you can utilize this strategy across your platforms.
To learn more about why you should use stories, read our blog post “Use Instagram Stories to Generate Leads Today.”
To get started, click the links below for step-by-step instructions on how to create a poll on either Facebook or Instagram:
Depending on your business model, you will want to post different content for your stories. Although, generally speaking, no matter what you’re selling, you need to focus on engagement. As a result, polls are a great way to connect with your audience and learn more about your followers. Above all, focus on how to give back to them or provide something of value.
Some Story Poll Ideas:
Compare and Contrast | Pick a topic that is relevant to your business, and ask your followers which they think is better. For example, if you’re a mortgage professional, you could ask, “Do you think is Better to Rent or Buy? Why?”. You can post people’s responses and explain your professional opinion.
Local Connection | Ask a question that connects with your followers. For example, “What do you love about where you live?”.
Industry Tips/Updates | Keep it current, ask people what they think about current news and updates. Did you see that this just happened, what do you think?”. Similarly, it’s a chance to share tips about your industry and ask people to share their knowledge.
Situational Advice | Sharing a story about a past client or obstacle that you’ve faced is the perfect opportunity to ask your followers a situational question, like “What Would You Do?”.
Ask Me | Open your platform up for discussion. Instagram is the perfect platform for your followers to ask questions without worrying about the pressure of a pushy sales pitch. It’s informal, and a low-pressure environment to educate your followers.
Finally, you can increase exposure by using stories is to link to an outside source. For example, link to your website or another valuable resource. Make sure that these stories are easy to engage with, and represent who you are. Don’t post stories just to post one; it should be relevant, and serve a purpose. Stories are here to say, so get comfortable posting them regularly!
For more ideas, read Hubspot’s “9 Creative Ways to Use Instagram Questions & Engage Your Followers”. Or Social Media Examiner’s “Instagram Stories for Business: How to Create Engaging Stories.”