The Purpose of the Platform: Improving Your Brand’s Website
Updated: Oct 4, 2022
Your business needs a website to establish your online presence; it is an essential building block for your digital handshake. Your digital footprint should also include your Google Business page and other social media platforms. The site will give you credibility and display information to introduce your brand. By blending your Google Business Page, Social Media, and a website, you are increasing your SEO ranking. There are many ways to increase your search results, but we suggest you improve your ranking across all your digital platforms.
Optimize all your Digital Assets – Here are a Few Quick Tips to Improve Your Pages:
Your Facebook page will have better search results if you have a more significant following, accurate information, and a correctly sized header. If your page has multiple check-ins and reviews, it will rank higher as well. Facebook is trying to share relevant content with users, so make sure your page represents your brand through consistency and clear messaging.
Optimize your website to improve SEO, to learn more check out BlueHost’s article, Web Optimization, and Where to Start. You’ll also want to have your site linked to your social media and directing users to valuable content and information. If you have a blog section, you can play around with keywords and writing content that will increase your discoverability.
Your Google Business Listing should also include multiple reviews, images, and accurate information consistent with your Facebook and website. You must have this service set up to increase the chances that users will find your data without having to find your website. Think of Google Business page as your introduction page that is like your virtual business card.
As long as you have a website, google business page, and a social media presence, it should help people find your brand. If you want to take it a step further, you can use your website to manage your online traffic. There are some tools to make sure that you can monitor your website’s traffic.
Here at Nextview, we use Google Analytics to assess the traffic to the website and evaluate the site’s performance.
Google Tag Manager is a great way to include tags on your site to track traffic. This free tool allows you to manage all your website tags without editing code. We take the data from our website and use a Facebook Tracking Pixel to retarget website visitors and send them ads for our services.
Having a website is crucial for your brand’s digital footprint; it increases your credibility and helps potential customers find your business. If possible, make sure that your site is mobile-friendly because mobile devices generated 52.6 percent of global website traffic in the fourth quarter of 2019.