LinkedIn: Three Methods for Increasing Engagement

LinkedIn is a powerful tool for staying in touch with business contacts and building referral business. Start by reviewing your profile to make sure it actually represents your brand — a solid presence goes a long way for your credibility.

Once your LinkedIn brand is where you want it, make sure you're actually connected to your network. Comb through your database and check for contacts you may have missed.

From there, engagement is what matters most. Here are three ways to build it.

Tag Connections in Your Posts

Group photos and collaborative content tend to perform well — just make sure you tag the people involved, since their networks will see the post too. Only tag people who are actually part of the post, or it reads as spam.

Post Articles with Open-Ended Questions

Start a discussion and give your audience room to share their thoughts. Curate content around your industry using a tool like Feedly or Flipboard, and make sure whatever you post is genuinely useful — meant to educate or add value, not just fill the feed. Invite participation and be ready to answer questions.

Actively Interact with Your Feed

Get in the habit of scrolling with intention — commenting and liking, not just consuming. The more you interact, the more likely you are to start a real exchange. Keep your goals realistic for the time you actually have, and consider the occasional direct message to check in on a connection's business.

However you use LinkedIn, keep your business goals in mind. It's a professional network — stay inside those lines.