Client-First Social Media Campaigns: Highlight the Additional Value You Provide
Updated: Oct 4, 2022
Promoting your services is essential, but have you considered taking a more indirect marketing approach? Your social strategy should focus on providing value over extended periods. Creating a client-first campaign is much more productive, so always focus on what you have to give. Take a look at the tools you use in your day-to-day work, how can you translate these into an additional value that you provide to your clients?
Consider Your Tools:
Maybe you have a tool that automatically sends a weekly report about their transaction, or your industry tools increase efficiency compared to competitors. Breaking down your services is an opportunity to promote your business authentically. Your audience will appreciate your transparency.
For example, if your transactions are smooth and efficient, create a social campaign to share a quick closing. Make the story personable and relatable. Share how your fast timeline helped clients reach their goals. It’s a platform to share success stories. Another benefit of this strategy is incorporating your clients into your social network. Memorably connect with them. Furthermore, there’s a chance they will share your post. Your post will encourage them to share their experiences with their friends and family.
Everyone runs their business a little differently, so this is your opportunity to educate about your unique process. Over time, this builds trust between you and your audience, as long as you consistently share information.
Common Reasons Clients Choose A Professional:
Clients choose a professional for a variety of reasons, so consider if your tools align with meeting their criteria. To get started, start with these five aspects of why someone would choose to work with you.
Trust + word of mouth
Value for money
Craft your message to include one of these aspects. Convey authentically how your tools and abilities will come through for them. Always consider your customer, and who your target market is for your specific message. Tailor your content even further to mention your expertise.
Always go above and beyond for your clients! Show them inside your business through your social media. Any claim you make on social media, you need to be able to back up. There’s no need to exaggerate your services. Focus on your core values and ensuring that you can deliver on your promises. Additionally, this Forbes article “11 Excellent (And Honest) Reasons Prospective Clients Should Choose Your Company” has some excellent examples to consider when drafting up the message for your content. Start building your client-first campaign today!