Take Opportunities to Connect: Hit the Pavement – Go Out and Meet People
- Jesse Passafiume
- Sep 12, 2019
- 2 min read
Marketing is a continuous effort that is very important for your business’ growth, but you need to keep your efforts balanced. As necessary as digital marketing is, it does not replace the need for human connection. Don’t forget to have an external marketing strategy; it’s easy to get caught up marketing your business at arm’s length. Your external marketing is an opportunity to connect with others in a non-direct channel and make new connections. Your community involvement solidifies the foundation of your business.
Share an event:
Take the time to get involved in your local activities; they’re an excellent opportunity to connect with your followers. Create a post inviting your followers to stop by for a chat. During the event, take some pictures and videos of the highlights, and afterward, post a thank you to everyone who came out.
Host a booth:
Take it a step further than attending a local community function, host a booth. By participating and connecting with the organizers, you’re establishing your business. Reserve a booth to dedicate a table for your services. Additionally, you can set up a sign that invites them to follow you on social.
Support a charity/fundraiser: Team up with a non-profit to build a better tomorrow.
Furthermore, find a cause that you’re passionate about and support it! Whether it’s Habitat for Humanity, a local food closet, or any other community-based charity, they need the support of local businesses. Find ways to collect donations, volunteer on a project, or spread awareness for the cause.
Whenever you’re preparing for an event, don’t forget to follow these three steps.
Raise Awareness
Capture the Moment
Share
Raise Awareness. Before the event, share the goals of the organization on your social media. Tag the host, including any relevant dates & information. What does the cause mean to you? Build an emotional connection that your audience can feel.
Capture the Moment. During the event, Take pictures to save the memories. If any of your clients stop by or if you meet any other local business owners, get a picture with them. Take videos of highlights, and make sure that you can capture the essence of the event.
Share. Lastly, thank everyone for coming out and summarize how the event impacts the community. To increase exposure, tag everyone that’s in your pictures. Finally, write about your experience. Become a resource for others wanting to get involved in their community.
Businesses are the backbone of communities – you don’t want to miss out on helping the people around you. As a result, blend your marketing efforts to feed into each other. Take your passions and share them with your audience. As a result, always document your experience to share on your social media. For more ideas on how to use social media to connect your community, read “7 Ways to Use Social to Help Your Community”.
