Reconnect with Your Sphere of Influence Over Shared Experiences

The holidays are a genuinely good time to reconnect based on shared experience — bringing the social back into social media. Reaching out to friends, local industry professionals, and past clients who haven't heard from you in a while, just to say hello, tends to land well.

Skip the Text — Go Straight to Direct Message

A direct message through Facebook Messenger or Instagram tends to get a better response than a plain text or email — Messenger averages 70–80% open rates and roughly 20% click-through, according to research on the platform. A short, genuine message — maybe collecting holiday cookie requests, or dropping off a small gift to a past client — often opens conversations that pay off well beyond the season. The key is keeping it authentic to the brand rather than forcing a format that doesn't fit.

Keep It Authentic and Client-First

This isn't the moment for a sales pitch. Connecting over shared experience, with the sole focus on helping rather than selling, deepens relationships in a way a pitch never does. Being visibly human reinforces the brand more than any polished message could.

Other service professionals are worth reaching out to as well — referrals sit at the heart of the business, and a sphere of influence works both ways. A simple congratulations on someone's recent success, paired with a genuine note that you'd send clients their way, opens the door to sending business back and forth all year. Even something as small as a shout-out or a review goes a long way.

There's real opportunity to start the new year off strong by rekindling a support network before it even begins — a few genuine check-ins now pay off for the rest of the year.