Would you Like Your Social Presence if it Wasn’t Yours?
- Jesse Passafiume
- Jul 9, 2020
- 2 min read
Having an online presence doesn’t mean that it is automatically beneficial for your brand. Your digital handshake should be consistent, clearly represent your brand, and communicate your Unique Value Proposition. Everything you post should benefit your audience and provide some sort of value. You mustn’t be posting just to post. Take a hard look at your social media platforms to evaluate your content. Instead, focus on the who, the what, and the why of your social strategy.
The “Who” is taking into consideration your audience – what they care about and what they find valuable.
The “What” is the content that you post – ensuring that your posts are thoughtful and high quality.
The “Why” is the core purpose of your social strategy, the real goals, and aspirations of having an online presence – to make meaningful connections.
Are your posts and platforms consistent?
Look at your social media presence and see if your brand appears consistent across all platforms, and within each channel. If your information does not match up across different websites, your information will be less visible to potential online traffic.
To make sure that your online presence is up to par, read Defining Your Brand Through Consistency: Maintaining Your Online Presence.
Does your Online Presence Represent Your Brand?
Go through your feed, and ask yourself if it tells your story. Can you see your core values and your personality shine through? If you feel like your page is falling flat, and doesn’t convey who you are, you can focus on including more of your brand’s voice.
For more ideas about your strengthening your content and messaging, check out our articles,
Developing Your Voice on Social Media Through Clear Messaging and Authenticity and Blend Your Knowledge and Personality to Create Unique Content for Your Brand.
Is Your UVP first and foremost?
The core of your online presence is your Unique Value Proposition. If you can’t tell what value you specifically provide to your clients, neither can your audience. By highlighting why you are the best choice for your client’s needs, you are building trust before potential clients even reach out to you. Focus on building out your value proposition by looking at our blog post, Unique Value Proposition: Putting the Service into Service Professional.
Your social strategy does not require that you post every day, or obsess over your growth or engagement. Instead, it should communicate your message to your audience in an authentic way. An excellent way to measure your social strategy is to look at it through the SWOT analysis. To learn more, read our article, Using a SWOT Analysis for Your Social Strategy & Assessment Checklist.
