Win Local SEO: The Necessity of Your Google Business Listing [Repost]
Part of your Digital Handshake is winning the local SEO. If someone searches for a professional in your industry, you need to be at the top of that search. In today’s digital world, you no longer can just have a website and call it a day. Recently, Google has shifted its browser to provide information without having to click through to a website. No-Click Searches are changing the way people acquire their online information.
You aren’t trying to compete with everyone, focus on your local market. According to Hubspot, 46% of all Google searches have local intent. People will always want and need to speak to a local business at some point, so how can you ensure that your information will be readily available? This is where your Google Business page comes in, providing your information without clicking through to your website.
One significant benefit of your Digital Handshake is that most people contact a business directly from their search result. First, they need to find you online before they can reach out. Don’t just claim your listing and call it a day, take the time to optimize your page. The way that Google determines local ranking is based on relevance, distance, and prominence. Combining all three of these factors will provide your business with a platform to be easily accessible to your customers.
Provide Consistent and Accurate Data:
Your information across the web needs to be consistent. Make sure that your contact info, location, and hours are accurate on all your online platforms like Facebook, your website, and your Google listing. If Google finds a discrepancy, it will lower your SEO.
Verify your Location & Include Photos:
A verified Google business appears on Google maps and Google search results. Having a physical address will help your local visibility. Always present a professional-looking page to reinforce your reputation. Having pictures, a logo, and a cover photo will complete your visual appeal.
Manage and Respond to Reviews:
Reviews are vital for your prominence score. If you do not have any testimonials, Google will not include you as a credible source. Check out our blog post “Triple your Reviews by Going 360” to learn how to improve your credibility. Furthermore, Forbes recorded that 84% of people trust online reviews as much as personal recommendations.
Consistency is critical, so make sure that your brand is uniformly represented on each platform. With an optimized Google Business page, you will see an increase in your visibility from search results. Another thing to keep in mind is that if someone messages your business on Google Business, you will only get the message through the Google My Business App. Start transforming your online presence today!
Pro Tip:
Start posting on your Google Business page. Display your local knowledge and expertise in your field. Google posts expire after one week, so get in the habit of posting weekly. Having an active post on your page confirms that you are active and credible.
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