Who are You? Developing your Brand Through Authenticity
- Jesse Passafiume
- Aug 28, 2019
- 2 min read
Showcasing your individuality and strengths is a crucial aspect of building your brand. Connect with your brand through your personality – remember clients are going to be working with you closely, so they need to get to know YOU. Your social media strategy should represent your personality. Develop your brand through authenticity.
Be Authentic:
With all the competition out there, why should a potential client use you? If you can’t answer that question, you need to start developing your Unique Value Proposition.
Social media is your opportunity to share who you are. Start by taking a look at your social media business accounts, and see if it truly reflects who you are. If it doesn’t give insight into your personality or foster opportunities for building connections, it’s not going to set you apart.
Be mindful that everything you post is a chance to define your brand. Always be consistent in your messaging, explain your key goals and start building your credibility.
Define the services you offer
Explain your core values
What do you want people to see within the first 15 seconds of visiting your profile?
Transparency:
Open up, let your audience see behind the scenes of your profession. What can you share about work that is interesting, or important to you?
The next step is to let people know your human, post about your successes and struggles. Show people that you have handled challenges and that you will not let them down.
Testimonials are vital to building credibility; if your testimonials are not online, people cannot research you. Ask your friends and family to write a quick sentence about your character, and ask previous clients to leave a review for you.
Put thought into your brand, and how it affects your business. Your social strategy will build over time, and you need a schedule to keep you on track. Create a realistic posting plan to help you stay consistent. You don’t need to post every day, but post enough that people know you are active.
Create a marketing strategy that is purposeful and genuine to your brand. Read “Evolve or Die: How Purpose and Authenticity are the Future of Brands” to get ideas on developing your brand beyond traditional marketing.
Lastly, once you know the type of content you want to post, now check that it aligns with your goals and core values. Spend some time thinking about what motivates you, why you got into your industry, and what skills you bring to the table.
For more information on developing your UVP, check out our article “USING DISC TO DETERMINE YOUR UVP SUPERPOWER.”
