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  • Writer's pictureJesse Passafiume

SEO Recap: Managing your Business’s Online Visibility

Your brand’s SEO search ranking will either help your business or hurt it. Don’t underestimate the importance of improving your Digital Handshake. Now is a great time to review your online presence and improve your ranking. 

We’ve published multiple articles about increasing SEO through reviews and social media.  Click the links below to learn more. 

Does Your Digital Handshake Stack Up? 

Digitization can seem overwhelming; however, the game is changing, and it’s an essential part of your business. Here are four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.

Defining Your Brand Through Consistency: Maintaining Your Online Presence 

Consistency is everything when it comes to branding. A potential client should be able to search your name on every platform and quickly recognize your profile. You need to establish your image and stick with it.

The Purpose of the Platform: Improving Your Brand’s Website 

Your business needs a website to establish your online presence; it is an essential building block for your digital handshake. By blending your Google Business Page, Social Media, and a website, you are increasing your SEO ranking.

Stay Relevant: Develop Your Review Discipline 

Online reviews will not only increase your credibility, but they will also improve your SEO ranking on search engines. Without online reviews, you risk losing potential customers due to a lack of information.

Triple Your Reviews By Going 360

People rely on testimonials to research professionals before they commit, “85% of consumers trust online reviews as much as personal recommendations”. Don’t miss out on the opportunity to share your expertise. We suggest you take it a step further and go 360 with your reviews! 

Win Local SEO: The Necessity of Your Google Business Listing 

Part of your Digital Handshake is winning the local SEO. If someone searches for a professional in your industry, you need to be at the top of that search. In today’s digital world, you no longer can just have a website and call it a day.

Optimize Your Google Business Listing to Improve Your Local SEO 

Having a strong online presence is a crucial driving force for your business. Within your local community, your business information should be readily available.

The Difference Between Validated & Non-Validated Online Reviews 

Online reviews are crucial to your SEO ranking online. The more reviews you have, the higher your name will appear in online search rankings. Reviews rule because “90% of customers read online reviews, and 88% of customers trust what they read.” – Forbes

These articles will get you started on the journey of improving your SEO, and help your brand reach more potential customers. Growing your online presence will be the stepping stone to helping your business to succeed in the digital world.


#Branding #Marketing #SEO

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