Rule of Thirds: Strategies for Personal, Engaging Posts, and Promotional Content
Updated: Oct 4, 2022
The best social media strategies rely on personality and human connection. Even if you’re operating a business page, you still need to represent your brand authentically. Most social plans are either posting in the Rule of Thirds, or a mix of personal, business, and educational content.
To get you started, let’s break down some personal content ideas:
Personal Content Sample Ideas:
Family pictures/trips/events
Content related to your interests – golf, biking, etc.
Personal recommendations – being an area expert
Local areas you love – What’s your favorite place to go in the Fall?
Friends – Pictures with your friends
Pet pictures
Kid’s – sports, big moments, updates (new job, new school, etc.)
Stories related to your personal life – did anything interesting happen?
Projects/committees you’re involved with
Appreciation posts for the talented people in your life
Engagement/Sharing Content Sample Ideas:
Industry Trivia
Local Area Content
Build Connections through Shared Experiences
Contests
Q&A
Motivational Quotes
Open-Ended Questions
Getting to Know You Posts
Behind the Scenes
Holiday Content
Promotion Content Sample Ideas:
Success Stories/Testimonials
Educational Content – articles, tips, etc.
Market Updates
Events/Training opportunities
FAQ
Industry-Based Tips
A Day in the Life of your Business
Giving Back to the Community
Product of the Week
Cross-Promoting other Industry Professionals
Consistent Content:
Whatever types of content you choose to post, make sure that you are posting consistently. Start utilizing your social and learn about your audience; you will be able to adjust your content based on the best performing posts and stories.
Find your balance of what you want to share, and start using a content map to keep you on track. Your page should have consistent posts, complete information, and valuable information for potential clients. Avoid large gaps of time where you are inactive and always respond to comments and messages. The best way to improve your strategy is to test out new concepts or strategies. Adapt to the changes, and monitor your progress!