Growth Strategies: Are You Advertising on Social?

Advertising on social media is one of the most cost-effective ways to reach new customers. Organic strategies help your audience get to know your brand authentically, without ever seeing an ad — and the people who engage that way are often the most valuable part of your social strategy. Paid ads are simply your channel to reach people outside your existing sphere of influence. Pairing organic and paid together is what lets you actually harness the platform.

There are a number of ad strategies worth knowing, and picking the right one for your goal makes a real difference in how effective a campaign is.

Audience Boosting — Page Likes

Growing your audience is a core part of any social strategy. A Page Likes campaign is built to convince people why they should follow you — lead with your value and what makes your page worth following.

Engagement — Comments and Likes

If the goal is engagement, build the ad around a genuine question and strong content. Spark a real discussion with your audience or your local community, and target the ad to the audience you actually want responding.

Messaging — Call to Action

Ads that invite people to message your business open a direct line with potential customers — a natural place to include a clear call to action. This format also works well paired with retargeting.

The most important thing to understand about Facebook ads is that Facebook shows them to the people most likely to complete your objective — which is why choosing the right objective matters more than almost anything else. For a deeper breakdown, see Blue Corona's guide to Facebook ad types.

Growth on social media compounds. Implement even a few of these strategies consistently, and you'll start to see your platform reach more people and your brand awareness grow.