Best Ways to Incorporate Video into Your 2020 Strategy

Video is one of the fastest ways to build trust with an audience, and it works especially well when brands blend personal and professional connection to strengthen relationships with existing clients — the ones driving repeat and referral business. There are three practical ways to bring video into a 2020 social strategy.

Direct Video Messages

Instead of a generic new-year email, pick your most important clients, family, and friends and send each a short, personal video. Facebook Messenger is a strong channel for this — businesses see roughly a 60–70% open rate within the first hour on Messenger. Keep these videos short and personal, closer to a voicemail than a broadcast — it meaningfully increases the odds that contact engages with future posts too.

Consistent Video Content

A weekly video — a quick market update or something genuinely useful to your audience — doesn't need to be long or polished, but it does need to be consistent. Video reliably reaches more people than other formats, and even a simple photo slideshow is a fine starting point if full video production feels out of reach. The bar is quality and brand consistency, not length.

Video Stories

Stories reach further and invite more engagement than a standard post. They can be less formal, since they only last 24 hours — a day-in-the-life moment or a quick piece of news works well here. The goal is to capture the brand's actual energy.

Blending interactive stories, consistent educational video, and personal direct messages builds a lasting impression faster than almost any other format. Video doesn't have to be perfect to work — it has to be authentic and consistent.