2020 Facebook Marketing Strategies
Updated: Jul 18
Most businesses already have a presence on Facebook, and the majority of U.S. marketers use it as a core channel. Catering to mobile users and staying easily accessible are what separate a business page that works from one that just exists.
A business account is essential for SEO — Facebook is a strong way to appear near the top of search results. Naming the page something a potential client would actually search for, and including relevant keywords like a name, business name, or license number, meaningfully boosts discoverability.
Personal Page vs. Business Page
A personal profile is built for network and personal content — a business page is what actually drives search traffic. It's the place to share promotions, educate an audience, and build trust through authentic content. Running both in tandem increases overall SEO and gives clients more ways to discover the business.
Pro tip: use high-quality images, keep contact information consistent across every platform, and size the cover photo at 820 by 360 pixels.
Build Trust With a Real Content Strategy
Every business needs a content plan suited to its goals. Posting consistently, with accurate information across every platform, matters more than posting often. The rule of thirds — splitting content into educational, personal, and promotional posts — is a reliable structure. Video and Stories consistently outperform static posts and are worth prioritizing.
Grow Reach With a Few Reliable Habits
Invite friends to like the business page quarterly
Include social links in the email signature, website, and other visible spots
Run targeted Facebook ads to reach beyond the existing network
Facebook remains one of the strongest SEO tools available for building an online presence — and native scheduling makes it easy to block time and build out a month's worth of content at once. For a deeper look at current Facebook usage and engagement patterns, see Hootsuite's Facebook statistics roundup.
