4 Reasons Relationship-Based Real Estate Pros Must Digitize

Zillow Won't Kill You, But It Is Papercut Number 775

Summary:  There are four compelling reasons to focus on your digital efforts:  1)  Home Buyers are on the internet, 2)  Mobile is everything and video is king, 3) Clients know more about you than your mother… before you even talk, 4) The millennial buyer market is massive — the first native mobile generation.

The times are changing for mortgage and real estate pros. In one camp, there is an increasingly loud group proposing the future is in digital consumer direct and major disruption is eminent. The purists argue this is a relationship-based business fraught with regulation that will always be dependent on a referral and a handshake.

Telling you the sky is falling is a great way to sell books, but the reality is that mortgage and real estate will not be disrupted in the traditional sense. Those who don’t adapt will slowly be forced into new careers. My operations leader once told me, “We aren’t making any major mistakes, but if we don’t create a technology solution to track what is going on, we will die a death of a thousand paper cuts.” Every missed digital opportunity is another paper cut.