I had lunch with a friend the other day and he looked right at me and said, “You know I just closed a Rocket Mortgage in 15 days and never talked to anyone. What are you guys going to do about that?”
The reality is the market is changing. We need to be brutally clear about the value we bring to the market, our partners and the clients we serve. I am shocked at the number of Lenders and Realtors that are unable to answer that question in a compelling way.