Summary: The #DigitzedMLO knows that their brand is linked to their digital footprint. What we don’t talk about often enough are the ways we goof it up. Here are three of the biggest mistakes real estate pros make on social media: 1) The expensive rant, 2) Karma imbalance and 3) Giving up the farm.
1) The Expensive Rant.
Here’s the first social media mistake: the expensive rant. I know, it is challenging to keep your mouth shut. We are paid to talk, to connect, to network, and to have an opinion. Political posts are killing more than one career right now. You have an opinion, you have a glass of wine, and you know the exact counterpoint to change the mind of your fellow high school alum. Well take a pause and breathe. If you need to take a stand, do it carefully, do it deliberately and do it in alignment with your target demographic.
“All glory comes from daring to begin.” Eugene F. Ware
“Go for it now, the future is promised to no one.” Wayne Dyer
Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.
“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.
This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.
Summary: The February Funk is real. Doing the work comes after the grand vision of December’s plan. Here’s three things you can do to make sure you stay on track: 1) Review your plan every Monday, 2) Focus on the small stuff and 3) Toss the stuff that doesn’t fit.
December found my newsfeed littered with business planning inspiration and exuberant sales managers encouraging you to kill it in 2017. If you are like most entrepreneurs, the end of January results in a reality check. It comes in the form of the daily grind and habits decades in the making. Your big plans for 2017 seem just a bit grandiose, and your business plan lies beneath a stack of far more significant paper.
Summary: One habit can double your production in the next 12 months. A defined No Lead Left Behind process forces you to prioritize, increases your conversion rate, builds future pipeline and gives you a real value proposition.
The keystone holds the arch up. Without it, the entire structure is compromised. With it, you can build the production team of your dreams. Running a successful business is an art and science: the science is discovering the right thing, and the art is making a habit of doing it every day.
Charles Duhigg said that “there’s nothing you can’t do if you get the habits right.” Establishing one habit creates a trickle down effect. It creates systematic improvement in your entire business. What if I told you there’s one habit that when turned into a business discipline will double your business in the next 12 months? The No Lead Left Behind habit can do exactly that.
Summary: Gratitude is more than a seasonal phenomena. It’s medicine. Even when your personal gratitude meter bottoms out, there are three simple things you can do to keep the medicine flowing. 1) Say it out loud, 2) Be specific instead of courteous, 3) See rather than look.
Here we are, smack in the middle of gratitude season, and it seems fitting that I write a post about gratitude. The issue is, I just had a horrible day. Frankly, it has been a stressful few months. So I thought I would forgo the “I am super grateful” post and give you some idea of how my gratitude practice has survived the onslaught of personal and business stress. If you are in your Christmas sweater, humming carols and feeling overwhelming joy at the prospects of 5 weeks of holiday, maybe skip this one. But if you’re secretly dreading having to put on your “happy face” at the next 10 parties, step into my office.
Summary: Have you been avoiding online leads? Relationship based mortgage pros often think that online leads don’t work because they lack the systems and capabilities to properly nurture home buyers from exploring to transacting.
I am in my fourth year of working with relationship based mortgage pros on online leads and wrapping up my tenth year leading consumer direct mortgage teams. It is with a tinge of embarrassment that I admit it took me a long time to really understand how hard it is for the traditional MLO to integrate the buying cycle into their workflow.
Mastering your destiny can start with something simple. While jogging the other day, I saw a penny. It reminded me of a book by Stuart Wilde, The Trick To Money Is Having Some. One takeaway was to never, under any circumstances walk by a penny. I still pick them up. I want to tell you why.
I grabbed the penny, 1989, the year of the Loma Prieta Earthquake. I put it in my pocket and kept running. Later that week, the same penny got my attention as it rattled in my dryer. At that moment, I decided I should write down the reasons I still pick up pennies.