Email, the Unsung Hero of Business Growth

Summary: Not enough real estate and mortgage pros take email marketing seriously. A well-built list of 2000 can create 6 deals per month and give you an actual asset that performs in perpetuity. The three steps to getting into the email game are: 1) Be an excellent list builder, 2) Pick the right tools, 3)  Send compelling content.

One Race, Three Champions, Three Lessons

Recently, a non-profit invited their tribe to the woods. The invite guaranteed the following: limited cell reception, almost no running water, no flushing toilets, complete separation from civilization, and an epic weekend of riding bicycles in the Lost Sierra. Seven hundred cyclists headed the call and were followed by a thousand volunteers and spectators. The Sierra Buttes Trail Stewardship builds and restores multi-use trails while operating a guide service and hosting bicycle races in the interest of recreation based economic development. Our event,The Lost and Found Gravel Grinder, allows world class professionals and cycling enthusiasts to explore some of the most beautiful country on earth while discovering what lies inside of them.  

Some ride, some race, and some survive. My possession of the microphone put me in the midst of the chaos. This year I learned a valuable lesson: The diversity found among the champions is what makes them amazing! I found three champions among the crowd that stood out. The finisher, the winner, and the tribe builder all had different paths to victory.