Three Ways to Avoid Social Media Addiction for the #DigitizedMLO

Summary: Social Media is designed to be addictive… I mean, engaging. If you are going to play in the digital world, you need to spend a certain amount of time actively staring at your device. Three things you can do to help curb the social media addiction are: Turn off your notifications, track your use, and manage your timeline.

Three Words to Eliminate From Your CRM (and life) Today.

Summary: Language is a facilitator of action. How we use language profoundly impacts results. There are three words I see popping up in CRM systems that should be eliminated to maximize the effectiveness of your team. These words create mental traps that prevent you from reaching your potential. With that, let’s try to examine how we should improve our CRM subjects.

Does Your Digital Handshake Stack Up? [Repost]

Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

Automation: The Great Lie

Automation done right frees you up to spend time on the things that matter. Most of us real estate and mortgage folks are obsessed with the idea of automation. We are told automation is a magical gateway to more time, more money and greater recruiting prowess. Consider the last five sales pitches you have seen about automation. There is a good chance it was similar to “We can automate that thing you don’t like doing!” Are you on FB? Every add is “guaranteed to convert” and is basically a promise to generate more money without work. Seems like a good idea, right?

I was squarely on ”team automation” for a long time. The CTO of the F250 company I worked for looked me right in the eyes at an especially intense meeting and said, “I don’t do automagic, you shouldn’t make technology do what humans are getting paid to do.” He was right.  I was wrong, (although I didn’t admit it at the time and I continued to make John’s life hell… sorry John).

One Habit: How No Lead Left Behind Can Double Your Production [Repost]

Summary: One habit can double your production in the next 12 months.  A defined No Lead Left Behind process forces you to prioritize, increases your conversion rate, builds future pipeline and gives you a real value proposition.  

The keystone holds the arch up. Without it, the entire structure is compromised. With it, you can build the production team of your dreams. Running a successful business is an art and science: the science is discovering the right thing, and the art is making a habit of doing it every day. 

Charles Duhigg said that “there’s nothing you can’t do if you get the habits right.” Establishing one habit creates a trickle down effect. It creates systematic improvement in your entire business. What if I told you there’s one habit that when turned into a business discipline will double your business in the next 12 months? The No Lead Left Behind habit can do exactly that. 

Does Your Digital Handshake Stack Up?

 

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last.  Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

This week, an MLO made their 4th sales call to a buyer on the second day of receiving a referral.  The buyer answered and told him that they had been looking for the right lender and after checking out Yelp! and Facebook they were comfortable they found the right lender.  Consider this:  The buyer made a decision without actually talking to the MLO, they came to the office and brought every single last piece of information needed to process their transaction.

4 Reasons Relationship-Based Real Estate Pros Must Digitize

Zillow Won't Kill You, But It Is Papercut Number 775

Summary:  There are four compelling reasons to focus on your digital efforts:  1)  Home Buyers are on the internet, 2)  Mobile is everything and video is king, 3) Clients know more about you than your mother… before you even talk, 4) The millennial buyer market is massive — the first native mobile generation.

The times are changing for mortgage and real estate pros. In one camp, there is an increasingly loud group proposing the future is in digital consumer direct and major disruption is eminent. The purists argue this is a relationship-based business fraught with regulation that will always be dependent on a referral and a handshake.

Telling you the sky is falling is a great way to sell books, but the reality is that mortgage and real estate will not be disrupted in the traditional sense. Those who don’t adapt will slowly be forced into new careers. My operations leader once told me, “We aren’t making any major mistakes, but if we don’t create a technology solution to track what is going on, we will die a death of a thousand paper cuts.” Every missed digital opportunity is another paper cut.  

Four Things You Can Do to Keep Up With Changing Real Estate Technology

At Inman Connect San Francisco last July, Mr. Inman stood on stage and declared that $1.4 billion in institutional money had been invested in RE technology since the start of 2014. He then introduced 30 real estate tech startups. The amount of information and innovation was staggering. One thing is clear – The times, they are a changin’.

Any one idea can change the game completely. What does that mean for you? Billions of dollars are being spent to replace Realtors and Loan Officers with intelligent widgets. If you aren’t paying attention, it is to your peril. The upside is that I don’t believe we will be replaced completely (at least not all of us).  The reality is far more nuanced and those capable of evolution will continue to win.   With that in mind, I outlined the four things I do to keep up with RE tech.