Three Ways to Avoid Social Media Addiction for the #DigitizedMLO

Summary: Social Media is designed to be addictive… I mean, engaging. If you are going to play in the digital world, you need to spend a certain amount of time actively staring at your device. Three things you can do to help curb the social media addiction are: Turn off your notifications, track your use, and manage your timeline.

Three of the Biggest Mistakes Real Estate Pros Make on Social Media

Summary: The #DigitzedMLO knows that their brand is linked to their digital footprint. What we don’t talk about often enough are the ways we goof it up. Here are three of the biggest mistakes real estate pros make on social media: 1) The expensive rant, 2) Karma imbalance and 3) Giving up the farm.

1)  The Expensive Rant.

Here’s the first social media mistake: the expensive rant. I know, it is challenging to keep your mouth shut. We are paid to talk, to connect, to network, and to have an opinion. Political posts are killing more than one career right now. You have an opinion, you have a glass of wine, and you know the exact counterpoint to change the mind of your fellow high school alum. Well take a pause and breathe. If you need to take a stand, do it carefully, do it deliberately and do it in alignment with your target demographic.

Does Your Digital Handshake Stack Up? [Repost]

Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

Personal Responsibility: From Lip Service To Lasting Change

Strengthening our business starts with extending our influence to excuse mitigation. Personal responsibility is a term thrown around on the regular.  In fact, it is one of the core values of Nextview Group. Our simple direction is to “Take responsibility for your actions, reactions and maximizing your influence.” How do we know if we’re getting it right?

My work, both paying and philanthropic, exposes me to the best of the best in mortgage and cycling. As I struggled to define “Personal Responsibility”, examples not explanations keep popping up. Below are four of the most recent ones.   

Automation: The Great Lie

Automation done right frees you up to spend time on the things that matter. Most of us real estate and mortgage folks are obsessed with the idea of automation. We are told automation is a magical gateway to more time, more money and greater recruiting prowess. Consider the last five sales pitches you have seen about automation. There is a good chance it was similar to “We can automate that thing you don’t like doing!” Are you on FB? Every add is “guaranteed to convert” and is basically a promise to generate more money without work. Seems like a good idea, right?

I was squarely on ”team automation” for a long time. The CTO of the F250 company I worked for looked me right in the eyes at an especially intense meeting and said, “I don’t do automagic, you shouldn’t make technology do what humans are getting paid to do.” He was right.  I was wrong, (although I didn’t admit it at the time and I continued to make John’s life hell… sorry John).

The 7 Commandments of The Digitized MLO

[Free Assessment]

The term digitization is everywhere.

It has become a mantra, a strategic planning cornerstone and the source of nightmares for entrepreneurs and Fortune 500 CEO’s alike. I met with a big time Mortgage Planner a few weeks ago. By big time, I mean 7 mil per month, small team, all self sourced. Before we wrapped up, I asked if they would grade their team on digital strength. They looked me in the eyes and said 9 out of 10.

Why You? [E-book Release]

I had lunch with a friend the other day and he looked right at me and said, “You know I just closed a Rocket Mortgage in 15 days and never talked to anyone. What are you guys going to do about that?”

The reality is the market is changing. We need to be brutally clear about the value we bring to the market, our partners and the clients we serve. I am shocked at the number of Lenders and Realtors that are unable to answer that question in a compelling way.

Does Your Digital Handshake Stack Up?

 

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last.  Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

This week, an MLO made their 4th sales call to a buyer on the second day of receiving a referral.  The buyer answered and told him that they had been looking for the right lender and after checking out Yelp! and Facebook they were comfortable they found the right lender.  Consider this:  The buyer made a decision without actually talking to the MLO, they came to the office and brought every single last piece of information needed to process their transaction.

4 Reasons Relationship-Based Real Estate Pros Must Digitize

Zillow Won't Kill You, But It Is Papercut Number 775

Summary:  There are four compelling reasons to focus on your digital efforts:  1)  Home Buyers are on the internet, 2)  Mobile is everything and video is king, 3) Clients know more about you than your mother… before you even talk, 4) The millennial buyer market is massive — the first native mobile generation.

The times are changing for mortgage and real estate pros. In one camp, there is an increasingly loud group proposing the future is in digital consumer direct and major disruption is eminent. The purists argue this is a relationship-based business fraught with regulation that will always be dependent on a referral and a handshake.

Telling you the sky is falling is a great way to sell books, but the reality is that mortgage and real estate will not be disrupted in the traditional sense. Those who don’t adapt will slowly be forced into new careers. My operations leader once told me, “We aren’t making any major mistakes, but if we don’t create a technology solution to track what is going on, we will die a death of a thousand paper cuts.” Every missed digital opportunity is another paper cut.  

Three Free, Easy Ways to Support Your Business Plan with Social Media

I am a social media work in progress. My personal journey is a tale of starts, stops, sorrow, and joy.  First, I was enthusiastic because I would never need to cold prospect again.  Second, I quit all together because the problems of a random former classmate seemed a huge waste of time, (and I didn’t magically have all the business I needed.) Then, I jumped back in with both feet and a marketing budget only to quit again because I couldn’t create a calculable ROI. Now, with scar tissue, I am ready to declare the three things every salesperson can do that are free, easy and will support your business plan: Build your brand, connect to extend your network and engage to increase your credibility.