Does Your Digital Handshake Stack Up? [Repost]

Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

The February Funk

Don't Let it Kill Your 2017 Plan

Summary: The February Funk is real. Doing the work comes after the grand vision of December’s plan. Here’s three things you can do to make sure you stay on track: 1) Review your plan every Monday, 2) Focus on the small stuff and 3) Toss the stuff that doesn’t fit.
 

December found my newsfeed littered with business planning inspiration and exuberant sales managers encouraging you to kill it in 2017.  If you are like most entrepreneurs, the end of January results in a reality check. It comes in the form of the daily grind and habits decades in the making. Your big plans for 2017 seem just a bit grandiose, and your business plan lies beneath a stack of far more significant paper.

The Business Plan Replacement

Summary: Year after year, when I take time to reflect, react and redirect, I learn and integrate lessons that would have been lost otherwise. Because it’s the end of the year, I’m sharing my three step process that represents the foundation of my business plan replacement.

The holiday season is a wild mix of celebration, regret and overindulgence. Meanwhile, every business owner is working on a plan for next year. The smart asses amongst you will point out that planning for next year should have happened in October (which is correct but if you pulled that off you wouldn’t be reading this). Alas, this is real life and most real estate pros think about planning the Monday following Thanksgiving or Christmas.

Building Champions advocates a planning process that includes the “Core Four” which are a Life Plan, Business Vision, Business Plan and Priority Management. I have transitioned from student to advocate for their methodology although the act of planning is the key. This blog post is about what you do BEFORE all of that. Before you sit with your team and declare what 2017 looks like, take some time to let last year settle in. The business plan replacement is a three step pre-planning process that includes the following: 1) Reflect, 2) React and 3) Redirect.

One Habit: How No Lead Left Behind Can Double Your Production [Repost]

Summary: One habit can double your production in the next 12 months.  A defined No Lead Left Behind process forces you to prioritize, increases your conversion rate, builds future pipeline and gives you a real value proposition.  

The keystone holds the arch up. Without it, the entire structure is compromised. With it, you can build the production team of your dreams. Running a successful business is an art and science: the science is discovering the right thing, and the art is making a habit of doing it every day. 

Charles Duhigg said that “there’s nothing you can’t do if you get the habits right.” Establishing one habit creates a trickle down effect. It creates systematic improvement in your entire business. What if I told you there’s one habit that when turned into a business discipline will double your business in the next 12 months? The No Lead Left Behind habit can do exactly that. 

Not Just Another Gratitude Post

Summary: Gratitude is more than a seasonal phenomena. It’s medicine. Even when your personal gratitude meter bottoms out, there are three simple things you can do to keep the medicine flowing. 1) Say it out loud, 2) Be specific instead of courteous, 3) See rather than look.

Here we are, smack in the middle of gratitude season, and it seems fitting that I write a post about gratitude. The issue is, I just had a horrible day.  Frankly, it has been a stressful few months.  So I thought I would forgo the “I am super grateful” post and give you some idea of how my gratitude practice has survived the onslaught of personal and business stress. If you are in your Christmas sweater, humming carols and feeling overwhelming joy at the prospects of 5 weeks of holiday, maybe skip this one. But if you’re secretly dreading having to put on your “happy face” at the next 10 parties, step into my office.   

The 7 Commandments of The Digitized MLO

[Free Assessment]

The term digitization is everywhere.

It has become a mantra, a strategic planning cornerstone and the source of nightmares for entrepreneurs and Fortune 500 CEO’s alike. I met with a big time Mortgage Planner a few weeks ago. By big time, I mean 7 mil per month, small team, all self sourced. Before we wrapped up, I asked if they would grade their team on digital strength. They looked me in the eyes and said 9 out of 10.

Does Your Digital Handshake Stack Up?

 

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last.  Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

This week, an MLO made their 4th sales call to a buyer on the second day of receiving a referral.  The buyer answered and told him that they had been looking for the right lender and after checking out Yelp! and Facebook they were comfortable they found the right lender.  Consider this:  The buyer made a decision without actually talking to the MLO, they came to the office and brought every single last piece of information needed to process their transaction.

Four Things You Can Do to Keep Up With Changing Real Estate Technology

At Inman Connect San Francisco last July, Mr. Inman stood on stage and declared that $1.4 billion in institutional money had been invested in RE technology since the start of 2014. He then introduced 30 real estate tech startups. The amount of information and innovation was staggering. One thing is clear – The times, they are a changin’.

Any one idea can change the game completely. What does that mean for you? Billions of dollars are being spent to replace Realtors and Loan Officers with intelligent widgets. If you aren’t paying attention, it is to your peril. The upside is that I don’t believe we will be replaced completely (at least not all of us).  The reality is far more nuanced and those capable of evolution will continue to win.   With that in mind, I outlined the four things I do to keep up with RE tech.    

Evernote – Your Digital Filing Cabinet

Evernote-full-e1405734120773Evernote is a digital filing cabinet.  Over the last 3 years, (with much trial and error), I am 99% paperless at home and work.   I take pictures of receipts, scan bills, store important information all from multiple devices on the fly.   Michael Hyatt is a heavy Evernote user and I follow his process pretty closely.   A handy index to all of his Evernote blogs can be found here.

Buffer – Social Media Posting Scheduler

Buffer-dark-e1405736470386Buffer is an easy way to share content on social media.  I have installed the Safari extensions and it works on my iPhone / iPad flawlessly.    It makes it very simple to share multiple articles to multiple sites.  For example a mountain bike article to my personal Facebook page and a Real Estate article to Twitter, Business Facebook and LinkedIn.  It also allows you to schedule the posts over time.  So, I can load 15 tweets and go on vacation.