Automation: The Great Lie

Automation done right frees you up to spend time on the things that matter. Most of us real estate and mortgage folks are obsessed with the idea of automation. We are told automation is a magical gateway to more time, more money and greater recruiting prowess. Consider the last five sales pitches you have seen about automation. There is a good chance it was similar to “We can automate that thing you don’t like doing!” Are you on FB? Every add is “guaranteed to convert” and is basically a promise to generate more money without work. Seems like a good idea, right?

I was squarely on ”team automation” for a long time. The CTO of the F250 company I worked for looked me right in the eyes at an especially intense meeting and said, “I don’t do automagic, you shouldn’t make technology do what humans are getting paid to do.” He was right.  I was wrong, (although I didn’t admit it at the time and I continued to make John’s life hell… sorry John).

Using Simple Rules To Build Your Team

Some producers have cracked the generating business code. It is a tough one.  It takes a lot of hard work, a bit of eccentricity and persistence. Those that land at the top of the mountain report the view is good, but it is lonely.

The reality is that the skills you employed to earn Top Dog status become liabilities at scale. Your brilliant “on the fly” and “solopreneur” decision models impact people, impact processes and impact your growth. One underutilized management tool in the world of top performing real estate pros is the simple rule. Before you jump to the conclusion that this is the most ridiculous blog post ever penned, hear me out.

Raving Fans: A Revolutionary Approach To Customer Service (William Morrow, 1993)

“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.”

I have read this book several times.   We need to find a way to wow our clients.  It isn’t easy, but when done correctly, the results are amazing.