Raving Fans: A Revolutionary Approach To Customer Service (William Morrow, 1993)

“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.”

I have read this book several times.   We need to find a way to wow our clients.  It isn’t easy, but when done correctly, the results are amazing.

 

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