“If Luxury companies redefined luxury based on human need rather than decadence, they’d have a massive future” – Ross Lovegrove Designer Clear Magazine Issue 24
1) The Expensive Rant.
Here’s the first social media mistake: the expensive rant. I know, it is challenging to keep your mouth shut. We are paid to talk, to connect, to network, and to have an opinion. Political posts are killing more than one career right now. You have an opinion, you have a glass of wine, and you know the exact counterpoint to change the mind of your fellow high school alum. Well take a pause and breathe. If you need to take a stand, do it carefully, do it deliberately and do it in alignment with your target demographic.
“All glory comes from daring to begin.” Eugene F. Ware
“Go for it now, the future is promised to no one.” Wayne Dyer
Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.
“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.
This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.
December found my newsfeed littered with business planning inspiration and exuberant sales managers encouraging you to kill it in 2017. If you are like most entrepreneurs, the end of January results in a reality check. It comes in the form of the daily grind and habits decades in the making. Your big plans for 2017 seem just a bit grandiose, and your business plan lies beneath a stack of far more significant paper.
The holiday season is a wild mix of celebration, regret and overindulgence. Meanwhile, every business owner is working on a plan for next year. The smart asses amongst you will point out that planning for next year should have happened in October (which is correct but if you pulled that off you wouldn’t be reading this). Alas, this is real life and most real estate pros think about planning the Monday following Thanksgiving or Christmas.
Building Champions advocates a planning process that includes the “Core Four” which are a Life Plan, Business Vision, Business Plan and Priority Management. I have transitioned from student to advocate for their methodology although the act of planning is the key. This blog post is about what you do BEFORE all of that. Before you sit with your team and declare what 2017 looks like, take some time to let last year settle in. The business plan replacement is a three step pre-planning process that includes the following: 1) Reflect, 2) React and 3) Redirect.