Courage in the Mortgage Trenches

Summary: Courage isn’t always about walking into a burning building or quitting your corporate job to sell stuff on E-bay. Sometimes it is facing a challenge head on, making the right decision in a split second or speaking up. This week, some great people brought some everyday courage to their big transition.

Three Ways to Avoid Social Media Addiction for the #DigitizedMLO

Summary: Social Media is designed to be addictive… I mean, engaging. If you are going to play in the digital world, you need to spend a certain amount of time actively staring at your device. Three things you can do to help curb the social media addiction are: Turn off your notifications, track your use, and manage your timeline.

Three Words to Eliminate From Your CRM (and life) Today.

Summary: Language is a facilitator of action. How we use language profoundly impacts results. There are three words I see popping up in CRM systems that should be eliminated to maximize the effectiveness of your team. These words create mental traps that prevent you from reaching your potential. With that, let’s try to examine how we should improve our CRM subjects.

“If Luxury companies redefined luxury based on human need rather than decadence, they’d have a massive future” – Ross Lovegrove Designer Clear Magazine Issue 24

Three of the Biggest Mistakes Real Estate Pros Make on Social Media

Summary: The #DigitzedMLO knows that their brand is linked to their digital footprint. What we don’t talk about often enough are the ways we goof it up. Here are three of the biggest mistakes real estate pros make on social media: 1) The expensive rant, 2) Karma imbalance and 3) Giving up the farm.

1)  The Expensive Rant.

Here’s the first social media mistake: the expensive rant. I know, it is challenging to keep your mouth shut. We are paid to talk, to connect, to network, and to have an opinion. Political posts are killing more than one career right now. You have an opinion, you have a glass of wine, and you know the exact counterpoint to change the mind of your fellow high school alum. Well take a pause and breathe. If you need to take a stand, do it carefully, do it deliberately and do it in alignment with your target demographic.

Does Your Digital Handshake Stack Up? [Repost]

Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

The February Funk

Don't Let it Kill Your 2017 Plan

Summary: The February Funk is real. Doing the work comes after the grand vision of December’s plan. Here’s three things you can do to make sure you stay on track: 1) Review your plan every Monday, 2) Focus on the small stuff and 3) Toss the stuff that doesn’t fit.
 

December found my newsfeed littered with business planning inspiration and exuberant sales managers encouraging you to kill it in 2017.  If you are like most entrepreneurs, the end of January results in a reality check. It comes in the form of the daily grind and habits decades in the making. Your big plans for 2017 seem just a bit grandiose, and your business plan lies beneath a stack of far more significant paper.

The Business Plan Replacement

Summary: Year after year, when I take time to reflect, react and redirect, I learn and integrate lessons that would have been lost otherwise. Because it’s the end of the year, I’m sharing my three step process that represents the foundation of my business plan replacement.

The holiday season is a wild mix of celebration, regret and overindulgence. Meanwhile, every business owner is working on a plan for next year. The smart asses amongst you will point out that planning for next year should have happened in October (which is correct but if you pulled that off you wouldn’t be reading this). Alas, this is real life and most real estate pros think about planning the Monday following Thanksgiving or Christmas.

Building Champions advocates a planning process that includes the “Core Four” which are a Life Plan, Business Vision, Business Plan and Priority Management. I have transitioned from student to advocate for their methodology although the act of planning is the key. This blog post is about what you do BEFORE all of that. Before you sit with your team and declare what 2017 looks like, take some time to let last year settle in. The business plan replacement is a three step pre-planning process that includes the following: 1) Reflect, 2) React and 3) Redirect.