5 Pillars of Digitization for the Mortgage Pro

Our Mission: Digitizing local mortgage planners and the realtors they serve to build thriving businesses. What does that mean? There are hundreds of ways to use technology to build a sustainable business.  Anyone paying attention knows the future involves getting to clients first and then providing them with real value. How do we do it? There are 5 pillars of digitization for the mortgage pro that move the needle:  Your value proposition, digital handshake, lead generation, lead conversion and creating clients for life.   

Plenty of established MLOs and Realtors have great businesses, but if you are growing a business in this market, you have to not only be digitally competent, but also digitally superior.  

Three Ways to Avoid Social Media Addiction for the #DigitizedMLO

Summary: Social Media is designed to be addictive… I mean, engaging. If you are going to play in the digital world, you need to spend a certain amount of time actively staring at your device. Three things you can do to help curb the social media addiction are: Turn off your notifications, track your use, and manage your timeline.

Courage in the Mortgage Trenches

Summary: Courage isn’t always about walking into a burning building or quitting your corporate job to sell stuff on E-bay. Sometimes it is facing a challenge head on, making the right decision in a split second or speaking up. This week, some great people brought some everyday courage to their big transition.

Does Your Digital Handshake Stack Up? [Repost]

Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.

“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.

This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.

One Habit: How No Lead Left Behind Can Double Your Production [Repost]

Summary: One habit can double your production in the next 12 months.  A defined No Lead Left Behind process forces you to prioritize, increases your conversion rate, builds future pipeline and gives you a real value proposition.  

The keystone holds the arch up. Without it, the entire structure is compromised. With it, you can build the production team of your dreams. Running a successful business is an art and science: the science is discovering the right thing, and the art is making a habit of doing it every day. 

Charles Duhigg said that “there’s nothing you can’t do if you get the habits right.” Establishing one habit creates a trickle down effect. It creates systematic improvement in your entire business. What if I told you there’s one habit that when turned into a business discipline will double your business in the next 12 months? The No Lead Left Behind habit can do exactly that. 

Not Just Another Gratitude Post

Summary: Gratitude is more than a seasonal phenomena. It’s medicine. Even when your personal gratitude meter bottoms out, there are three simple things you can do to keep the medicine flowing. 1) Say it out loud, 2) Be specific instead of courteous, 3) See rather than look.

Here we are, smack in the middle of gratitude season, and it seems fitting that I write a post about gratitude. The issue is, I just had a horrible day.  Frankly, it has been a stressful few months.  So I thought I would forgo the “I am super grateful” post and give you some idea of how my gratitude practice has survived the onslaught of personal and business stress. If you are in your Christmas sweater, humming carols and feeling overwhelming joy at the prospects of 5 weeks of holiday, maybe skip this one. But if you’re secretly dreading having to put on your “happy face” at the next 10 parties, step into my office.   

If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.  – Zig Ziglar

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”  Jack Welch

“Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

Email, the Unsung Hero of Business Growth

Summary: Not enough real estate and mortgage pros take email marketing seriously. A well-built list of 2000 can create 6 deals per month and give you an actual asset that performs in perpetuity. The three steps to getting into the email game are: 1) Be an excellent list builder, 2) Pick the right tools, 3)  Send compelling content.