“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”  Jack Welch

“Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs

Email, the Unsung Hero of Business Growth

Summary: Not enough real estate and mortgage pros take email marketing seriously. A well-built list of 2000 can create 6 deals per month and give you an actual asset that performs in perpetuity. The three steps to getting into the email game are: 1) Be an excellent list builder, 2) Pick the right tools, 3)  Send compelling content.

“Expose yourself to your deepest fear; after that, fear has no power, and the fear of freedom shrinks and vanishes. You are free.” – Jim Morrison

“A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” —Colin Powell

Courage in the Mortgage Trenches

Summary: Courage isn’t always about walking into a burning building or quitting your corporate job to sell stuff on E-bay. Sometimes it is facing a challenge head on, making the right decision in a split second or speaking up. This week, some great people brought some everyday courage to their big transition.

Three Ways to Avoid Social Media Addiction for the #DigitizedMLO

Summary: Social Media is designed to be addictive… I mean, engaging. If you are going to play in the digital world, you need to spend a certain amount of time actively staring at your device. Three things you can do to help curb the social media addiction are: Turn off your notifications, track your use, and manage your timeline.

Three Words to Eliminate From Your CRM (and life) Today.

Summary: Language is a facilitator of action. How we use language profoundly impacts results. There are three words I see popping up in CRM systems that should be eliminated to maximize the effectiveness of your team. These words create mental traps that prevent you from reaching your potential. With that, let’s try to examine how we should improve our CRM subjects.

“If Luxury companies redefined luxury based on human need rather than decadence, they’d have a massive future” – Ross Lovegrove Designer Clear Magazine Issue 24

Three of the Biggest Mistakes Real Estate Pros Make on Social Media

Summary: The #DigitzedMLO knows that their brand is linked to their digital footprint. What we don’t talk about often enough are the ways we goof it up. Here are three of the biggest mistakes real estate pros make on social media: 1) The expensive rant, 2) Karma imbalance and 3) Giving up the farm.

1)  The Expensive Rant.

Here’s the first social media mistake: the expensive rant. I know, it is challenging to keep your mouth shut. We are paid to talk, to connect, to network, and to have an opinion. Political posts are killing more than one career right now. You have an opinion, you have a glass of wine, and you know the exact counterpoint to change the mind of your fellow high school alum. Well take a pause and breathe. If you need to take a stand, do it carefully, do it deliberately and do it in alignment with your target demographic.