“Expose yourself to your deepest fear; after that, fear has no power, and the fear of freedom shrinks and vanishes. You are free.” – Jim Morrison
“A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” —Colin Powell
“If Luxury companies redefined luxury based on human need rather than decadence, they’d have a massive future” – Ross Lovegrove Designer Clear Magazine Issue 24
1) The Expensive Rant.
Here’s the first social media mistake: the expensive rant. I know, it is challenging to keep your mouth shut. We are paid to talk, to connect, to network, and to have an opinion. Political posts are killing more than one career right now. You have an opinion, you have a glass of wine, and you know the exact counterpoint to change the mind of your fellow high school alum. Well take a pause and breathe. If you need to take a stand, do it carefully, do it deliberately and do it in alignment with your target demographic.
“All glory comes from daring to begin.” Eugene F. Ware
“Go for it now, the future is promised to no one.” Wayne Dyer
Digitization can seem overwhelming; however, the game is changing and it’s an essential part of your business. Here’s four ways to step up your digital handshake: 1) Set up the right accounts 2) Represent your brand 3) Have a basic content strategy 4) Obsess over reviews.
“Two out of three buyers researched prospective agents extensively online prior to working with them.” – Google.
This is the second time I have published this quote and it definitely won’t be the last. Rather than Zillow convincing you to buy leads or some social media guru persuading you to spend $500 per month, this is the horse’s mouth speaking directly to the real estate industry.